Friday, September 28, 2007

L’Epi de Provence: story of a success


We already knew that our clients have talent but this story is special to us. It began 5 years ago with the rebranding of a start-up and the trust of Marc Houpin and Nina Ramirez, founders of “L’Epi de Provence” (Ear of wheat from Provence), a Bay Area company specialized in Imported French bath products. Trust and intuition are probably the best qualities in a client but when you add talent the possibilities multiply; and the result, besides the pleasure of working with nice and innovative people who value quality, translates directly into sales: indeed, after the introduction of the rebranding their sales increased 36% the very first year and continue to grow ever since thanks to the branding efforts. Who said designers did not like numbers? Now with over 120 products in their line, entirely signed by Renaud Garnier Smart Rebranding, “L’Epi de Provence” is on the shelves of more than 400 stores nationwide but if you are lucky enough to live in the bay Area, you can find them at “The Gardener” (San Francisco /Berkeley) or wait for our traditional “end of year” holiday gift.The latest news: they are currently developing a new “solid perfume” with fragrances like “Ginger Orange” or “Lychee Rose” and of course with our vision... For more information: www.lepideprovence.com

2 comments:

Botany's Desire said...

Hi there,
I love the new package design for L'Epi de Provence. We actually just ordered the line for our boutique.
I would love to speak to someone from your company about branding for my store.

Look foward to speaking to you.

Unknown said...

I would love to see the Vanilla Oatmeal scent made into a solid perfume or at least a hand creme or body cream?? The scent is incredible and it only comes in the bar soap now. Do you think that is a possibility to add more items in that scent???